BY SHADRACK NYAKOE
Customers shopping at any of the 77 branches of Naivas Supermarket stand a chance to win a goat or shopping voucher worth Ksh.2000.
This was announced today at Naivas, Ciata Mall Branch in Kiambu by the Chief Commercial Officer Willy Kimani.
Naivas also launched the 11th Edition of Kikwetu Festive Season Campaign.
Kimani said that the campaign aims at celebrating their clients.
He added that they are not “simply after profits” but target to remain the best affordable retailer in Kenya.
The campaign this year is dubbed “Krismas Kilocol with the tagline being “shinda kokote, sherehekea Kikwetu”.
The campaign, as has been in the past 2 years, is anchored on the Naivas Reward card program.
Other than earning points, reward Card holders will be eligible to win instant gifts either a gift voucher or a goat at the till every time they shop and present their card.
“Through research and insights, we have come to appreciate that most Kenyans would rather have giveaways smaller in value but very well spread out to allow more people to enjoy. This is truly the Kenyan hospitality which we tapped into as we settled on the giveaways,” Kimani said.
He said Naivas be having 400 gift vouchers per day each worth Ksh.2,000 to be won for 52 days across all 77 branches.
Besides the gift vouchers, Naivas will have over 900 of their iconic mbuzi’s being won throughout the 12 days of Christmas.
He added that, it is not lost on the retailer that 2021, has been a tough economic year and to ensure that the festive cheer is spread to all, it has planned 9 weeks of exceptional sales promotions throughout the Krismas Kilocol campaign truly living up to its brand promise of “saves you money”