BY SHADRACK NYAKOE
Leading retailer Naivas supermarket has officially launched the “the Kenyan writer’s project”.
The project is part of the Supermarkets CSR imitative.
The launch coincided with the International Literacy Day which is marked on 8th September every year.
The retail chain made a call in May for writers to join in.
Naivas said the initiative is aimed at supporting local authors and publishers by ensuring that they have an effective distribution network for their literacy and creative writing.
Naivas currently boasts of a branch network of 75 branches across the Country.
“This is a project that is dear to me. I have over the years felt the need to play my part in preserving our Kenyan story. We have to conserve our heritage and encourage Kenyans to write books,” said Willy Kimani, Naivas Chief Commercial Officer.
He said several writers and publishers have embraced the initiative.
At least 700 writers are on board.
Kimani said they have solved the distribution equation, identified other gaps, and are working to link several authors to their partners for professional services.
The initiative has also ensured that the public can now access a wider selection of Kenyan authored content in the library section ranging from educational, motivational, fictional, non-fictional, literature, biographies, and memoirs.
The books also include spiritual, topical, historical, teen and young adults to Science and Fantasy books -including those written in different Kenyan dialects.
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